Privacy Policy

1. About This Policy

This Privacy Policy explains how Leas AA AB (“Deeals”, “we”) processes personal data when you visit deeals.se or contact us.

We comply with GDPR and applicable Swedish data protection laws.

2. Data Controller

Leas AA AB
Org.nr: 559444-6253
Sköntorpsvägen 124, 120 53 Årsta, Sweden
Email: julius.callahan@deeals.se

3. What Data We Collect

3.1 Contact forms

We collect:

• name

• email

• phone number

• company name

• message content

3.2 Direct communication

We process any personal data you voluntarily provide via email or other communication channels.

3.3 Analytics

We use privacy-friendly and third-party analytics tools including:

• Google Analytics

• Meta/Facebook Pixel

• HubSpot tracking tools

These tools may collect:

• IP address (anonymised or truncated where applicable)

• device information

• browser type

• pages visited

• referral source

• conversion events

Cookies may be used for analytics and tracking purposes.

3.4 CRM & sales processing

We use HubSpot as our CRM system to manage business inquiries and sales communication.

This may include storing:

• name

• email

• company information

• communication history

• lead qualification notes

4. Legal Basis for Processing

We process personal data under the following legal bases:

Legitimate interest (Art. 6(1)(f))

We process data to:

• respond to inquiries

• conduct B2B outreach and follow-ups

• manage business relationships

• improve marketing and sales effectiveness

We have assessed that these interests do not override your rights and freedoms.

Contract (Art. 6(1)(b))

Where processing is required to enter into or perform a business agreement.

Legal obligation (Art. 6(1)(c))

To comply with accounting and tax laws (including 7-year retention obligations).

Consent (Art. 6(1)(a))

Where required, such as for cookies or marketing communications.

You may withdraw consent at any time.

5. How We Use Data

We use personal data to:

• respond to contact requests

• qualify potential business leads

• communicate regarding services

• improve marketing and conversion performance

• run analytics and advertising campaigns

6. Cookies & Tracking Technologies

We use cookies and similar technologies for:

• website analytics (Google Analytics, HubSpot)

• marketing and retargeting (Meta/Facebook Pixel)

• conversion tracking (Google Ads, HubSpot tracking)

Cookies may be used to:

• measure website performance

• track campaign effectiveness

• personalise advertising

7. Cookie Consent

Where required by law, we request consent before placing non-essential cookies.

You may:

• accept all cookies

• reject non-essential cookies

• adjust preferences at any time via browser settings or cookie banner

8. Data Sharing

We share data with trusted service providers:

• HubSpot (CRM)

• Google (Analytics / Ads)

• Meta Platforms (advertising)

• hosting providers

• accounting providers

Some providers may process data outside the EU (e.g. USA). In such cases, we rely on Standard Contractual Clauses (SCCs) or equivalent safeguards.

9. Data Retention

We retain data:

• inquiries: up to 24 months

• CRM / business data: up to 24 months unless active engagement continues

• accounting records: 7 years

• analytics data: aggregated and anonymised

10. Your Rights

You have the right to:

• access your data

• request correction

• request deletion (where legally possible)

• object to processing

• request data portability

• withdraw consent

Contact: julius.callahan@deeals.se

11. Security

We use reasonable technical and organizational measures to protect personal data.

No system is completely secure, but we continuously improve safeguards.

12. Changes to This Policy

We may update this policy. Updated versions will be published on the Website.

13. Contact

Leas AA AB
Sköntorpsvägen 124
120 53 Årsta
Sweden
julius.callahan@deeals.se